Where are we now?

Amazon is prepared to make significant public commitments to  ICANN and ACTO to safeguard the .AMAZON TLDs and to enhance the global visibility of the Amazonia region.

Amazon is confident that it is possible to use .AMAZON for our business purposes while respecting the culture and heritage of the Amazonia region. We believe the best way to do this is by adding a legally binding Public Interest Commitment (PIC) to our contract with ICANN. Our proposed PIC would establish the specific steps Amazon would take to ensure our use of .AMAZON avoids diminishing the culture or heritage of the Amazonia region, enhances global visibility of the region, and safeguards and protects culturally significant terms against misuse. Crucially, Amazon would be legally obligated to satisfy the PIC’s terms, just as we would any other provision in our contract. ICANN Compliance would review any alleged violation. If a resolution can’t be found, ICANN Compliance may refer that alleged violation to a Standing Panel under the PIC Dispute Resolution Procedure, which evaluates the alleged non-compliance. This practical compromise solution appropriately responds to the sensitivities raised by the relevant governments, enables ICANN to deliver on the goals of the New gTLD program, and allows Amazon access to a vital space in which to innovate on behalf of our global customers.


What is a PIC?

Pursuant to GAC Advice, the ICANN Board’s New gTLD Program Committee created a Public Interest Commitments Specification as a mechanism to transform application statements of operational intent into binding contractual commitments, and to give applicants the opportunity to voluntarily submit to heightened public interest commitments.

How is a PIC enforced?

The Public Interest Commitments Dispute Resolution Procedure (“PICDRP”) is a dispute resolution policy administered by ICANN. ICANN Compliance reviews allegations that a registry operator is not complying with the PIC(s) in its ICANN contract.  If the issue is not resolved, ICANN Compliance may refer that alleged violation to a Standing Panel, which  evaluates the complaint. Amazon’s PIC specifies that complaints can be brought by ACTO on behalf of any member governments, or that member governments may bring such disputes themselves. Only two PICs have been the subject of a PICDRP.